THE READING ROOM
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A better brief for an international link-building campaign
Read Article ↗: A better brief for an international link-building campaignDefine countries, languages, target pages and campaign scope before researching international publishers.
Guest posts or link insertions: choosing the right format
Read Article ↗: Guest posts or link insertions: choosing the right formatUnderstand how new articles and contextual additions differ, and what to agree before either placement.
How to choose a relevant publisher for your next campaign
Read Article ↗: How to choose a relevant publisher for your next campaignA practical checklist for assessing audience, editorial context and site information before choosing a placement.